Vejay Lalla

Partner, Technology Transactions  

New York 212.430.2620


Vejay Lalla focuses his practice on technology, intellectual property, and digital media and e-commerce transactions. He counsels clients in navigating the convergence of technology, advertising, media, e-commerce and entertainment, and advises on the potential impact for his clients from a commercial, intellectual property, regulatory and privacy standpoint.

Vejay regularly advises venture-backed companies across numerous industries including media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, artificial intelligence and machine learning, gaming, fashion, retail, beauty and consumer product companies during their entire life cycle. Particularly, he helps companies structure, draft and negotiate complex strategic technology and license agreements including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.

In addition to his startup practice, Vejay has deep industry expertise in advertising, media and entertainment focusing on content distribution and licensing arrangements both in traditional media such as film and television as well as digital distribution through social platforms, e-commerce channels, and digital and mobile applications. He also advises clients on related commercial and regulatory issues including FTC endorsements, influencer marketing, complex promotions, native advertising, programmatic and other media transactions, behavioral targeting, rights of privacy and publicity, user generated content, copyright and trademark.

Vejay regularly authors articles and is a frequent speaker at seminars on marketing, intellectual property and technology issues including at numerous incubators and accelerators in New York and Los Angeles, such as TrendSeeder, Springboard Enterprises, XRC Labs and Retail X Series.

Vejay has been recognized by The Legal 500 United States for his knowledge in the area of Advertising & Marketing and by Chambers USA: America’s Leading Lawyers for Business in the area of Media & Entertainment.​ In addition, he was honored in Best Lawyers for excellence in Advertising Law in 2019, the New York Metro Super Lawyers guide as a Rising Star from 2013-2015 and a Super Lawyer from 2016-2018.

Prior to joining Fenwick & West, Vejay was a partner at a leading advertising and marketing law firm. He also previously served as the director of business and legal affairs at Lifetime Television supporting the creative and television and film production units and worked as an associate at leading IP boutique firms in NYC.​