Amazingly, the process of brainstorming hasn't really changed since the term was coined in 1953. Yet everything else has: we're facing enormous problems in economics, politics, healthcare, and the environment. Can Social Media tools be adapted to help us work together to discover solutions? Ken Goldberg and his students have been working on a new approach to online brainstorming at UC Berkeley called Opinion Space. To achieve scale and speed, they employ techniques from robotics: non-linear spatial models that present a broad diversity of ideas and higher-order statistical filtering that rapidly extract the most valuable ideas (the signals) from the noise. Ken will describe the system and how it is being used by the US Department of State, General Motors, Unilever, and Humana.
Ken Goldberg, UC Berkeley