Fenwick & West represented DISQO, a leading provider of first-party data for researchers, marketers and insight professionals, in its $13.5 million Series A financing. Alpha Edison led the round with participation from existing investor Bonfire Ventures.
DISQO will use the new capital to help clients discover what consumers think, how they behave and the “why” behind consumer preferences by harnessing and delivering multi-channel data. As a high quality consumer data provider to the world’s largest market research and analytics companies, DISQO plans to expand its current offerings by launching new analytic applications, developing behavior-measurement and mobile capabilities, and building tools to provide a true and holistic view of consumer behavior. More information about DISQO’s $13.5 million Series A financing can be obtained from the company announcement.
The Fenwick transaction team was led by corporate lawyers Michael Brown, Thomas Kang and Shweta Kumar.