Fenwick & West represented Optimizely, Inc., a leading experimental platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices, in its acquisition of Experiment Engine, Inc., a comprehensive, easy-to-use conversion optimization platform. Financial terms of the transaction were not disclosed.
Together with Experiment Engine’s tools for experiment project management, reporting and program oversight, Optimizely will now be even more powerful for enterprise companies to run experiments, share information and innovate faster than ever. More information on Optimizely’s acquisition of Experiment Engine can be obtained from the company press release.
The Fenwick transaction team included corporate lawyers Dawn Belt, Julie Van den Bergh and David He; executive compensation and employee benefits lawyers Shawn Lampron, Marshall Mort and Elizabeth Chang; technology transactions lawyers Ralph Pais and Michael Riskin; and tax lawyers Larissa Neumann and Ora Grinberg.