Fenwick & West represented P&G Ventures, an internal startup studio within The Procter & Gamble Company (NYSE: PG), in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13.
This collaboration will leverage expertise in P&G's consumer-inspired innovation and concepts and M13's robust brand expertise, incubation capabilities, and funding to help accelerate the growth of selected consumer businesses. The build studio will incubate and develop products and/or services into sustainable businesses that eventually could be folded back into one of P&G's six sector business units. More information regarding P&G’s partnership with M13 can be obtained in the company announcement.
The Fenwick transaction team was led by corporate lawyers Ian Goldstein, Cynthia Hess, Jonathan Sagot and Ryan McRobert; technology transactions lawyers Vejay Lalla and Julia Arruda; and tax lawyer William Skinner.