Fenwick & West represented Zuora, Inc., a subscription management software that allows businesses to launch or shift products to subscription and implement new pay-as-you-go pricing and packaging models, in its acquisition of Frontleaf, Inc., a provider that helps companies drive higher customer lifetime value by generating actionable insights. In conjunction with the acquisition, Zuora announced its launch of Z-Insights, a subscriber experience analytics solution that will help businesses design an engaging, memorable and compelling subscriber journey. Financial terms of the transaction were not disclosed.
Combining Zuora’s leading subscription commerce, billing and finance system with the expertise and technology obtained with the acquisition of customer usage analytics provider Frontleaf, Z-Insights will enable companies to connect vast amounts of subscriber data from multiple sources in order to better understand their subscribers and take concrete actions to improve the subscriber experience. More information about Zuora's acquisition of Frontleaf can be obtained from the company press release.
The Fenwick transaction team included corporate attorneys Ted Wang, Kris Withrow, Faisal Rashid, Jordan Koss and James Do; technology transactions attorney Chris Joslyn; executive compensation and employee benefits attorneys Shawn Lampron and Kristin O’Hanlon and tax attorney Jay Cosel.