Fenwick Represents Adara Media in $20M Investment

February 28, 2013

Fenwick & West LLP represented Adara Media, Inc., a global marketing solutions provider offering a proprietary audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences, in its recently announced $20 million investment. The round was led by QuestMark Partners, and included participation from existing investors August Capital, Morgenthaler Ventures, ONSET Ventures and Thayer Ventures.

The company plans on utilizing the new funds for increased investment and growth in Adara's award winning solution, The Global First Party Data Platform, as well as exponential revenue growth from its clients, including the top brands from travel, retail and financial services.

The Fenwick transaction team was led by corporate partners Bill Schreiber and corporate associate Edward Wedge.