Fenwick & West LLP represented Convertro, Inc., one of the leading providers of multi-touch attribution modeling technology for brands and agencies, in its recently announced acquisition by AOL Inc. (NYSE:AOL), a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. AOL will pay approximately $89M cash, approximately $2M in converted stock awards and $10M in earn-out, for an aggregate of $101M.
The acquisition will provide AOL’s customers with Convertro’s ability to manage the entire purchase funnel across all channels, driving economic efficiencies and media effectiveness. More information about Convertro’s acquisition by AOL can be obtained from the company press release.
The Fenwick transaction team included corporate attorneys Kris Withrow, Gaurav Sud, Priscila Bastazin and Elena Coleman; executive compensation and employee benefits attorneys Gerald Audant and Kelli Newman and technology transaction attorney Madeline Zamoyski.