Fenwick & West represented Facebook, Inc. (NASDAQ:FB), the leading social media site, in its recently announced acquisition of LiveRail, Inc., an advertising technology company that helps companies like Major League Baseball, ABC Family, A&E Networks, Gannett and Dailymotion serve better ads in the videos that appear on their websites and apps. Financial terms of the transaction were not disclosed.
The acquisition will allow Facebook the opportunity to make video ads better and more relevant for hundreds of millions of people who watch digital video each month. More information about Facebook’s acquisition of LiveRail can be obtained from the announcement.
The Fenwick transaction team included corporate attorneys Greg Roussel, Ken Myers, Scott Behar, Vishal Dave and Ryan McRobert; executive compensation and employee benefits attorneys Scott Spector and Adriana Sherwood; technology transactions attorneys Ralph Pais and Michael Riskin and tax attorneys Adam Halpern, Larissa Neumann and Julia Ushakova-Stein.