Fenwick & West represented KeyWee, Inc., a content marketing startup that uses natural language processing, machine learning and social graphs to match stories with users, in a $9.1 million Series A financing. The investment was led by Google Chairman Eric Schmidt’s Innovation Endeavors and Israel’s Marker LLC, with additional participation from The New York Times Company and the accelerator UpWest Labs. Along with the financing, Keywee announced the general availability of its groundbreaking content marketing platform that uses advanced text mining and a data layer to find the best performing audiences for content based on overall marketing goals.
The funds will be used to expand product development efforts in Tel Aviv, Israel and to actively grow its sales and marketing operation, now headquartered in New York.
The Fenwick transaction team was led by corporate partner Michael Esquivel and corporate associates Ran Ben-Tzur, Brian Kelly and Alyssa Martin.