Fenwick & West represented Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, in its recently announced acquisition of France-based SocialMoov, a social advertising platform for Facebook and Twitter advertising. Under the terms of the agreement, Marin will pay a total consideration of approximately $18.75 million, consisting of $8 million of cash and $10.75 million in shares of Marin’s stock valued at the ten-day trading average two days prior to entering into the definitive agreement. The acquisition is expected to close in mid-February, subject to customary closing conditions.
The acquisition will play a key role in Marin Software’s vision to provide the industry-leading advertising cloud through which marketers can measure, manage and optimize ad spend across the web and mobile devices. More information about Marin Software’s $18.75 million acquisition of SocialMoov can be obtained from the company press release.
The Fenwick transaction team included corporate attorneys Michael Brown, Derek Huoth and Nam Kim.