Fenwick & West LLP represented PlayHaven, a leading provider of relationship management and monetization solutions for mobile game developers, in its recently announced $8 million round of financing. The round was led by GGV Capital, with participation from existing investors including e.ventures, Tandem Entrepreneurs, and individual investors. PlayHaven also welcomes to its board of directors, Hany Nada, a founding partner at GGV Capital.
PlayHaven plans on using the funds to speed up the development of new features, which, through player lifecycle management tools, will allow game developers to increase the lifetime value of their titles. In addition, the funds will be used to extend the company’s international reach into Europe and Asia.