Fenwick & West represented Rocket Fuel Inc. (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, in its recently announced acquisition of X Plus Two Solutions, Inc., a leading provider of programmatic marketing and data management solutions. Rocket Fuel will pay approximately $230 million in cash and stock.
The acquisition will allow Rocket Fuel to expand its portfolio of solutions to a larger addressable market. The powerful combination of X Plus Two’s marketing and data management platform (DMP) with Rocket Fuel’s leading artificial intelligence (AI) and Big Data driven optimization technology, opens the door for new, innovative opportunities to improve marketing ROI for their customers. More information about Rocket Fuel’s acquisition of X Plus Two Solutions can be obtained from the company press release.
The Fenwick transaction team included corporate attorneys Greg Roussel, Malcolm Katz, Vishal Dave and Ashley Walter; executive compensation and employee benefits attorneys Scott Spector, Adriana Sherwood and Kelli Newman; technology transactions attorneys Stephen Gillespie, Mark Ostrau, Ana Razmazma and Michael Riskin; patent attorney Gregory Hopewell; Trademark attorney Mark Jansen and tax attorneys Larissa Neumann and Ora Grinberg.