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Fenwick & West Represents SmartReceipt in Acquisition by Mobivity

March 14, 2014

Fenwick & West represented SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers , in its recently announced acquisition by Mobivity Holdings Corp. (OTCQB: MFON), a provider of proprietary and patented mobile marketing technologies and solutions. Financial terms of the transaction were not disclosed.

Moving forward, the ability to integrate SmartReceipt’s printed receipt data into Mobivity’s current SMS and Stampt mobile loyalty app allows retail customers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. More information on SmartReceipt’s acquisition by Mobivity can be obtained from the company press release.

The Fenwick transaction team included corporate attorneys Sam Angus, Kee Kim and Nam Kim, and tax attorney Idan Netser.