Fenwick & West represented true[X] Media Inc., a video advertising companies that specializes in consumer engagement and on-demand marketing campaigns, in its recently announced acquisition by 21st Century Fox America, Inc. (NASDAQ:FOXA), one of the world's premier portfolios of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Financial terms of the transaction were not disclosed.
The acquisition will allow true[X] to work closely with Fox Networks Group to drive engagement between brands and consumers on Fox’s proprietary digital platforms. More information about true[X]’s acquisition by 21st Century Fox can be obtained from the company press release.
The Fenwick transaction team included corporate attorneys Ted Wang, Greg Roussel, Malcolm Katz, Julia Forbess, Elena Coleman and Richard Sapien; technology transactions attorneys Stephen Gillespie and Ethan Lee; executive compensation and employee benefits attorneys Shawn Lampron, Marshall Mort and Hans Andersson; patent attorney Edgar Perez; trademark attorney Mark Jansen and tax attorneys Adam Halpern and Ora Grinberg.