Fenwick & West represented Twitter, Inc. (NYSE: TWTR), a global real-time communications platform, in its recently announced acquisition of TapCommerce Inc., one of the leaders in mobile retargeting and re-engagement advertising. Financial terms of the transaction were not disclosed.
The acquisition will allow Twitter to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities. More information about Twitter’s acquisition of TapCommerce can be obtained from the company blog.
The Fenwick transaction team included corporate attorneys Kris Withrow, Ryan Slunaker, Priscila Bastazin and Ana Razmazma; executive compensation and employee benefits attorneys Shawn Lampron, Marshall Mort and Kelli Newman; technology transactions attorneys Larry Granatelli and Sophia Chen and tax attorney Adam Halpern.