Fenwick & West represented YuMe, a leading provider of digital brand advertising software and services, in its acquisition of Crowd Science, an audience-targeting technology company. The new technology will allow brand advertisers to target more segments and provide better insights into brand-receptive audiences. Financial terms of the transaction were not disclosed.
The Fenwick transaction team included corporate attorneys Kris Withrow, Cynthia Hess, Amna Latif and Christine Chen, executive compensation and employee benefits attorneys Shawn Lampron, Sofia Chesnokov and Grace Chen, and technology transactions attorneys Darren Hutchins and Madeline Zamoyski.
More information is available through the announcement on YuMe’s website.