Fenwick represented Oribi, an Israel-based marketing analytics company, in its acquisition by LinkedIn, a social media platform that allows both workers and employers to create profiles and provide a space for professional networking and career development.

The integration of Oribi’s technology into LinkedIn’s marketing solutions platform will allow customers to benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies. More information can be obtained from LinkedIn’s announcement.

The Fenwick transaction team included corporate partner Einat Meisel, associate Jiarui Li and law clerk Cecilia Grimaldi; technology transactions counsel Christopher Joslyn; executive compensation and employee benefits partner Marshall Mort and associates Jonathan Stephenson and Elizabeth Fu; tax partner Adam Halpern and associate Alexis Maguina; regulatory partner Mark Ostrau; and trade and national security partner Melissa Duffy.

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