Best Practices for a Legal Technology Vendor Website

January 30, 2012

Matthew Kesner, Chief Information Officer at Fenwick & West, was recently quoted in the Law Technology News article, "Finders, ​Keepers."

The article identifies common mistakes and suggests best practices for a legal technology vendor website. From a consumer's point of view, the biggest complaint is that the vendor website does not provide information about the company and its product in a clear, succinct manner. "I quickly want to know what the product is, what problem it solves, and why it's better than its competitors," Matt Kesner noted.

From a vendor's perspective, the goal of a website is to gather information about the visitors in order to follow up with potential customers. Kesner is aware that the vendor wants his contact information, but most of the time he will not provide it.

The article suggests that the best way to improve a legal technology vendor website is to make it user friendly for its visitors by knowing the target audience, providing clear information and update the website on a regular basis.