R.J. Heher focuses his practice on counseling clients concerning the adoption, use and registration of trademarks in the United States and internationally, with emphasis on guiding start-ups and policing the portfolios of established companies. R.J. has extensive experience advising trademark creation and corporate identity consultants and their clients. Prior to becoming an attorney, R.J. held brand management positions with Procter & Gamble and Johnson & Johnson before joining Foote, Cone & Belding Advertising in San Francisco. During law school, he acted as a consultant to Foote, Cone & Belding on Clorox Company new products accounts.
For 20 years, R.J. litigated cases in federal and state courts asserting claims of trademark and copyright infringement, dilution, unfair competition, Lanham Act violations, trade secrets, false advertising, rights of publicity, defamation and invasion of privacy. He now focuses exclusively on trademark counseling, including enhancement and enforcement of trademarks and brands, prosecuting and maintaining U.S. and foreign trademark registrations, developing trademark compliance and portfolio management programs and resolving rights to disputed marks by negotiating licenses, assignments, and coexistence, settlement and transfer agreements with respect to trademarks and Internet domain names.
Prior to becoming an attorney, R.J. held brand management positions with Procter & Gamble and with Johnson & Johnson before joining Foote, Cone & Belding Advertising in San Francisco. During law school, he acted as a consultant to Foote, Cone & Belding on Clorox Company new products accounts.
R.J.'s professional affiliations include the International Trademark Association, American Bar Association, State Bar of California and San Francisco Bar Association, Intellectual Property Sections. R.J. is a member of the State Bar of California, the U.S. District Court, Northern District of California, and of the Board of Directors of Business Counsel, Inc., a network of correspondent law firms in the United States, Canada and United Kingdom.