May 18, 2018
Fenwick was named among the law firms with the best brand standing among general counsel and top legal decision-makers in BTI Consulting Group’s BTI Brand Elite 2018. The firm was ranked as one of the top United States law firms for using technology in new ways to add value.
Process improvement has been a core value for Fenwick since its inception. The firm developed technology-assisted discovery to help smaller clients fight well-funded companies long before the term “eDiscovery” was coined; built data-driven pricing and budgeting tools before they became a trend in response to client demand for pricing certainty; and continues to respond to evolving client needs by leading efforts in AI and knowledge management.
The BTI Brand Elite drew on more than 686 in-depth interviews with corporate counsel at the world’s largest organizations to reveal how clients view the brand of top law firms. BTI interviewed clients as to which law firms they associate with the distinct characteristics driving the selection, consideration and hire of new law firms.
Please visit the BTI Brand Elite 2018 for more information.