Why you should attend
Interactive console and computer games and downloadable software applications represent an enormous and growing segment of the worldwide entertainment marketplace. Intellectual property, including videogames and downloadable application products, is one of America’s leading exports in the 21st Century. The introduction of new Xbox and PlayStation consoles in late 2013, continued growth of the smartphone and tablet computer markets, greater availability of broadband and wi-fi, maturation of the Internet, Facebook and other social media platforms, Apple iOS, Android, and Steamas proven delivery systems, the growth of free-to-download-and-play as a viable business model, and the emergence of games of chance as a potential new and fertile area have all combined to fuel revenues and create opportunities for the companies that make and sell these products. Any lawyer who represents creators or distributors of content, owners of intellectual properties, service providers in technical or creative fields, or developers of technology or other intellectual property should possess a basic understanding of current business and legal issues and practices in this dynamic field.
What you will learn
- Understanding and negotiating key IP issues
- Deal terms found in every developer-publisher game development negotiation
- Licensing developer “tools and tech”
- Termination clauses in game development contracts
- Subcontracting and outsourcing: securing sufficient IP rights
- Risks of using “open source” in game development
- Representing the app developer start-up
- Monetizing “free to play” - a developer’s and a publisher’s view of the issue
- Drafting effective Terms of Service (TOS), EULAs, Privacy Policies
- Update on marketing to children (COPPA)
- Financing start-up developers and publishers
Who should attend
Attorneys who represent clients in intellectual property-related, technology, or entertainment fields; videogame developers and publishers’ counsel; managers and executives with entertainment industry, interactive entertainment and digital responsibilities.