Kevin Vaarsi is the Director of Pricing at Fenwick & West, where he leads a team focusing on the development and execution of the firm's pricing strategy. The team works closely with attorneys, professional staff and clients on creating value-based pricing arrangements and delivering transparency and predictability through legal project management.
Kevin has 18 years of finance and marketing experience with leading local and international law firms. He received his Accredited Legal Pricing Professional (ALPP) certification from the True Value Partnering Institute, where he co-leads the Pricing Cohort. In addition, he received his Product Management Certification from Pragmatic Marketing. In his free time, Kevin can be found running around the Bay Area training for his next marathon.