E. Tracy Randall

Counsel, Intellectual Property  

San Francisco 415.875.2488


E. Tracy Randall’s practice concentrates on intellectual property counseling and structuring, drafting and negotiating commercial agreements with a focus on consumer and digital media products and services, including inbound and outbound technology license agreements, user generated content distribution agreements, terms of service agreements, online advertising agreements, sponsorship agreements and privacy and publicity rights agreements. Tracy regularly advises clients on digital distribution business models (online, offline and mobile), e-commerce offerings, content clearance and copyright and DMCA issues. She also advises clients on the legal issues that arise when running sweepstakes, contests and promotions as well as assists clients with managing the risks associated with handling consumer information. She regularly advises clients on compliance with COPPA and CAN-SPAM and consumer privacy issues arising in mergers and acquisitions.

While attending law school,  Tracy received the Minton Legal Fellowship from the Kernochan Center for Law, Media, and the Arts. She was the founding New York editor and bureau chief of The Internet Law Journal. During Tracy's undergrad, she received departmental honors and was awarded the Phoebe Morrison Memorial Prize for distinction in political science. In 1994, she completed a year of study at the London School of Economics and Political Science.

Prior to rejoining Fenwick & West, Tracy was an attorney at Skype. From 2005 to 2012, Tracy worked as an associate in Fenwick & West’s Intellectual Property and Technology Transactions Groups.​