Increasingly, privacy is a big concern in app development. California and other jurisdictions are ramping up enforcement efforts around existing privacy laws. For example, the California attorney general has recently taken enforcement actions against companies for infringing the California Online Privacy Protection Act, known as CalOPPA. These developments beg the question – Do you know what type of data your app is collecting? And does it fall under the definition of personally-identifiable information (PII)? Fenwick privacy co-chair Tyler Newby outlines steps companies can and should take to comply with privacy laws when collecting user information, especially personally-identifiable information.