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Social Media 2014: Addressing Corporate Risks

Why you should attend

Did you know that Facebook now has well over one billion monthly active users? (By contrast, the entire population of the United States is 314 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 300 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 146 billion tweets during 2013? And that over six billion hours of video are viewed each month on YouTube, almost an hour for every person on Earth?

Facebook, Foursquare, Google+, LinkedIn, Pinterest, Tumblr, Twitter, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media; one study revealed that, of the Fortune Global 100, 82% had Twitter accounts; 74% had a presence on Facebook; and 79% had a YouTube channel; these numbers will only increase over time. Many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

What you will learn

  • Social media: how it works, and why it is transforming the business world
  • Drafting and updating social media policies
  • User-generated content and related IP concerns
  • Ensuring protection under the CDA’s Safe Harbor
  • Legal issues in connection with online data harvesting
  • Online marketing: new opportunities, new risks
  • Privacy law considerations
  • Practical tips for handling real-world issues

Special Feature

In-house panel of social media lawyers to address hot issues and provide creative solutions