Offline Strategies for DTC Brands: Pop Ups, Wholesale & More

Hosted By: Retail X Series

​​Join our guest panelists in our New York office to learn about offline options for customer acquisition.


  • When do offline strategies make sense for DTC startups?
  • What are the pros and cons of pop-ups vs. trunk shows vs. a longer term physical store?
  • How do I create wholesale relationships with medium and large retailers?
  • What do retailers ask for in a typical wholesale relationship?
  • What about all the new offline platforms for DTC brands?
  • And more...


  • Kirk Keel, Co-founder, Stantt
  • Victoria Flores, Co-founder, Lux Beauty Club
  • Lindsay Bressler, VP Finance, Strategy & Operations, HATCH Collection


  • 6:00 - 6:30 pm | Registration & networking with food and wine
  • 6:30 - 7:45 pm | Panel discussion and Q&A
  • 7:45 - 8:30 pm | Networking with food and wine