Fenwick represented Lashify, an award-winning beauty technology brand and inventor of the world’s first DIY lash extension system, in an ongoing patent, trademark, false advertising, and unfair competition suit against Urban Dollz. Lashify filed a motion for preliminary injunction to prevent Urban Dollz from using its registered trademark. On January 5, 2023, U.S. District Judge George Wu of the Central District of California granted Lashify’s motion and issued a rare preliminary injunction preventing Urban Dollz from infringing Lashify’s "BONDAGE" trademark on any of their artificial eyelashes and eye cosmetics. The order included a request that Lashify post a $90,000 bond, after the defendant requested a $10 million bond, another strong win for Lashify.
The matter was led by Fenwick litigation partner Saina Shamilov with partners Bryan Kohm and Shannon Turner, and associates Jon McMichael, Eric Menist and Su Li.