Will provides strategic counseling and thought partnership to founders and emerging companies that are reshaping how people connect, create, and experience the world through AI. He also advises leading venture capital firms and growth investors supporting these innovators. Will counsels companies at every stage of growth, from early-stage startups to established technology leaders, guiding them through complex legal and business challenges as they evolve.

As a trusted advisor to entrepreneurs building transformative technologies, Will combines a deep understanding of emerging business models with pragmatic legal expertise. Providing full-life cycle counseling, Will’s experience includes venture capital financings, growth equity investments, strategic acquisitions and partnerships, and corporate governance. Will’s approach centers on building long-term relationships, allowing him to provide tailored advice aligned closely with each client's unique goals as they pioneer the next generation of human experiences.

Beyond his practice, Will is deeply committed to fostering diversity within the startup and venture capital ecosystems, including through his work with SomosVC. He is also passionate about mentoring the next generation of entrepreneurs and startup attorneys, co-teaching Venture Capital at Stanford Law School and previously teaching Business Law at UTEP.