The worlds of media and consumer are converging to create a new customer journey. Content in an important tool to conduct commerce and commerce is an important outcome of creating content. The use of social media, branded content, and storytelling are tools used to sell product and generate revenue. The worlds of content and commerce will continue to become even more intertwined in the coming years. Join us as our panel of experts share their views on content and commerce and where they think things will go from here.
Fenwick partner Vejay Lalla and fellow panelists will speak on a panel titled "The Convergence of Content & Commerce".
- April Uchitel, CEO Violet Grey
- Benjamin Grubbs, Founder/CEO of Next 10 Ventures
- Michael Sampson, CEO of Kate Somerville
- Moderated by Avani Patel, Co-Founder of The Ember Company and Vejay Lalla, Partner at Fenwick & West