Vejay Lalla

212-430-2620
vlalla@fenwick.com
Industry Co-Lead
Digital Media & Entertainment , Consumer Technologies & Retail
Partner
Technology Transactions

Vejay
Lalla

Vejay
Lalla

Vejay
Lalla

Partner
Technology Transactions
Industry Co-Lead
Digital Media & Entertainment,
Consumer Technologies & Retail

Vejay Lalla is a technology transactions partner at Fenwick who has represented numerous companies in the AI/ML space on strategic licensing, privacy and intellectual property matters. He helps clients navigate the convergence of technology, advertising, media, e-commerce and entertainment, advising them on potential commercial, intellectual property, regulatory and privacy concerns. Vejay regularly works with venture-backed companies across numerous industries, including artificial intelligence and machine learning, media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, gaming, fashion, retail, beauty and consumer products. Particularly, he counsels companies on structuring, drafting and negotiating complex strategic technology and license agreements, including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.

Vejay is a frequent author and speaker at seminars on marketing, intellectual property and technology issues, including AI and machine learning.

  • Represented Panoramic, an enterprise SaaS company, in its $35M financing round
  • Represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital
  • Represented m ss ng p eces, a production and entertainment company, in its partnership with Baskin-Robbins and 22squared to create an alternate reality game based on Netflix’s “Stranger Things: Season 3”
  • Represented P&G Ventures, an internal startup studio within Procter & Gamble, in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13
  • Represented Back to the Roots, a sustainable food and indoor garden kitchen kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality

  • Represented Panoramic, an enterprise SaaS company, in its $35M financing round
  • Represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital
  • Represented m ss ng p eces, a production and entertainment company, in its partnership with Baskin-Robbins and 22squared to create an alternate reality game based on Netflix’s “Stranger Things: Season 3”
  • Represented P&G Ventures, an internal startup studio within Procter & Gamble, in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13
  • Represented Back to the Roots, a sustainable food and indoor garden kitchen kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality

  • AMC Networks
  • Animal Capital
  • Audible
  • Bitski
  • Bowery Real Estate Systems
  • Cerberus Technology Solutions
  • Coinbase
  • Credenza
  • DNABlock
  • EngFlow
  • Farmer's Dog
  • Hill House Home
  • Kintra Fibers
  • Liquid Death
  • Loop by Terracycle
  • Loop Returns
  • P&G Ventures
  • Palm Tree Capital
  • Recurate
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • State Space Labs
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • AMC Networks
  • Animal Capital
  • Audible
  • Bitski
  • Bowery Real Estate Systems
  • Cerberus Technology Solutions
  • Coinbase
  • Credenza
  • DNABlock
  • EngFlow
  • Farmer's Dog
  • Hill House Home
  • Kintra Fibers
  • Liquid Death
  • Loop by Terracycle
  • Loop Returns
  • P&G Ventures
  • Palm Tree Capital
  • Recurate
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • State Space Labs
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

Recognition Recognition Recognition

Recognition Recognition Recognition

Recognition
The Legal 500

2017 - 2020, 2022

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).

Recognition
The Legal 500

2017 - 2020, 2022

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).