Mark Jansen’s practice focuses on domestic and international trademark and trade name counseling, and strategies for developing and managing domain name portfolios. He advises clients from start-ups to multinational corporations on brand strategy and the protection of brand assets, including, brand creation, selection, protection, expansion, and enforcement. Mark has extensive experience in the social media and Internet space, both advising platforms in trademark matters and helping brand owners navigate social media.
Mark is active in the International Trademark Association (INTA) and the Intellectual Property Owners Association (IPO). Mark has also been involved with the Intellectual Property Law Section of the State Bar of California and the American Intellectual Property Law Association (AIPLA).
While in law school, Mark was honored with the ABA/BNA Award for Excellence in the Study of Intellectual Property Law, the Witkin Award for Academic Excellence in Intellectual Property and a CALI Excellence for the Future Award. He was also Lead Production Editor for the Santa Clara Computer & High Technology Law Journal. Mark served as a judicial extern for the Honorable Terry J. Hatter Jr. of the U.S. District Court of the Central District of California and also worked as a law clerk for Oracle, Quantum, and eBay.
- “Applying Copyright Theory to Secondary Markets: An Analysis of the Future of 17 USC § 109(a) Pursuant to Costco Wholesale Corp. v. Omega S.A.”, Santa Clara Computer & High Tech Law Journal, Vol. 28, No. 1, November 2011.