Fenwick & West Represents Fluid in Investment from IBM Watson

April 24, 2014

Fenwick & West LLP represented Fluid, Inc., the ultimate shopping advisor, in its recently announced investment and partnership with IBM Watson Group, which is focused on research, development and brining cloud-delivered cognitive applications and services to the market. IBM and Fluid are working together to redefine and revolutionize today’s e-commerce experience by evolving it beyond the traditional criteria of price, convenience and selection, and adding a transformational new factor: the expertise and personalized advice from an in-store sales representative.

With the $100 million that IBM has earmarked for direct investments in a new class of cognitive apps, the Watson group can help Fluid ensure they can go to market faster and bring their vision to life in a range of markets, helping to deliver the first-ever cognitive assistant for online shoppers into the marketplace. More information about Fluid can be obtained from the company website.

The Fenwick transaction team was led by corporate partner Ted Wang and corporate associates Amit Khanna and Cynthia Kaneshiro, and tax associates Idan Netser and Elnaz Manoucheri.