Avoiding Landmines in Picking and Protecting Your Company Name

Hosted By: Capital Factory

In this legal series for technology startups, each session will cover an important legal topic relevant to your technology startup company such as securing finance, executive compensation, corporate formation, and intellectual property.

In the third seminar of the series, IP Attorney Eric Ball will cover trademark basics, from picking your company name to developing a brand and having a strategy in place to protect it, applying for a trademarks, devising a trademark strategy and building a portfolio to help your protect its most personal business asset: your name.

Why You Should Attend

For technology startups securing and protecting your brand can literally make or break your company, from securing funding to increasing market value to holding off competition. Understanding trademark fundamentals is critical to making strategic decisions around your intellectual property and avoiding pitfalls that may unintentionally hurt your company.

What You Will Learn

  • What is a trademark and what do I get with it
  • The value of trademarks
  • Best practices for enforcing your trademark
  • How to apply for a trademark (process, timeline, cost)
  • Common pitfalls that may affect intellectual property rights

Who Should Attend?

This seminar is geared towards those involved in the beginning stages of a technology startup looking to protect and develop their company and brand. This course will benefit C-suite executives, entrepreneurs, general counsel, investors and others involved in a technology startup.

About Eric Ball

Eric Ball is a partner in the Trademark Litigation Group of Fenwick & West. Eric has over 10 years of experience in counseling and representing companies in trademark, copyright, trade secret, copyright and complex commercial matters. His clients range from emerging startups to global tech powerhouses, including Facebook, Google, Twitter, Uber, and Razer. Eric lives in Silicon Valley with his wife and two toddlers and is an avid tabasco fan and is excited to see how Texas Pete’s compares.

About Fenwick & West LLP

Fenwick & West LLP provides comprehensive legal services to ground-breaking technology and life sciences companies – at every stage of their lifecycle – and the investors that partner with them. We craft innovative, cost-effective and practical solutions on issues ranging from venture capital, public offerings, joint ventures, M&A and strategic relationships, to intellectual property, litigation and dispute resolution, taxation, antitrust, and employment and labor law. For more than four decades, Fenwick has helped some of the world's most recognized companies become and remain market leaders. For more information, visit fenwick.com.​