The convergence of intellectual property and capital, accelerated by AI, is transforming the M&A landscape as IP becomes a critical asset class in transactions. As part of INTA’s upcoming conference “The Business of M&A: Navigating the Convergence of Intangible Assets and Capital in the Age of AI,” Fenwick partner Mark Jansen will be speaking on a panel discussing “Brand Integration and Post-Merger Strategy: Consolidation, Communication, and Legacy IP.” The panel will consider best practices in consolidating trademark portfolios, executing successful rebranding and market communication strategies, and management of legacy IP and licensing agreements.
More information about the panel can be found on the conference website.