Fenwick Represents Back to the Roots in its Collaboration and Talent Agreement with Ayesha Curry

Fenwick & West represented Back to the Roots, a sustainable food and indoor garden kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality. The pair launched their first product together, a kitchen herb garden that grows fresh, organic basil and mint year-round. More information about this transaction can be found here.

The Fenwick transaction team was led by licensing partner Vejay Lalla.