Fenwick represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital, the first-of-its-kind for both firms.

Phenomenon offers services across a range of disciplines: business and strategic consulting, creative, design, innovation, products and services, and communications. Berggruen Holdings and Sleeping Bear Capital’s initial investment in the creative consulting category will serve as a catalyst for add-on acquisitions of companies offering social marketing, AI-based marketing tools, and strategic media planning that would be integrated under the Phenomenon umbrella. These acquisitions will also be used to elevate, expand and substantiate the company’s creative transformation offerings. To learn more, see Phenomenon's press release.

The Fenwick transaction team included technology transactions partner Vejay Lalla, corporate counsel Jonathan Sagot and associates Zachary Portnoy, Meredith Evancie and Yashreeka Huq.

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