Lashify’s groundbreaking $30.5 million jury verdict could change the landscape of IP enforcement in the beauty industry, Law360 says in its latest coverage (subscription required) of the eyelash innovator’s campaign against knockoffs.
In an industry where IP rights are rarely enforced, Lashify’s patent litigation win against Chinese imitator Qingdao Lashbeauty Cosmetic Co. “potentially open[s] the door to more intellectual property litigation in the beauty industry,” Law360 noted.
Following a five-day trial in Texas federal court, a jury found that Qingdao Lashbeauty Cosmetic Co. Willfully infringed three patents and owed Lashify $30.5 million in lost profits and a reasonable royalty of nearly $3.6 million. It also set a royalty rate of 30%.
Lashify is "thrilled with the result, and it's a great result for the innovators in the beauty technology space, especially women," a company representative told the outlet.
Lashify lodged a separate complaint with the U.S. International Trade Commission targeting Lashbeauty and eight other companies that prompted the ITC to launch an investigation into artificial eyelash extension systems, bonding agents, application devices and eyelash kits sold by major retailers, Law360 noted.