Eric’s collaborative, 360˚-approach and astute business instincts help both startups and established companies protect, control, and build their most important asset—their name, trademark or brand. His national and international successes include decisive victories—often resolved before litigation or trial—for clients such as Peloton, Uber, Delphix and multiple gaming industry companies. Eric also represents leaders in the blockchain and crypto space like FTX, OpenSea, Coinbase and Yuga Labs in cutting-edge IP disputes.
Eric has a strong track record in all types of trademark, copyright and other commercial disputes and has won multiple precedential decisions before the Trademark Trial and Appeal Board.
In trademark matters, Eric has successfully defended and prosecuted multiple trademark litigations and Trademark Trial and Appeal Board proceedings, with an emphasis on priority disputes and matters asserting reverse confusion against quickly expanding startups or viral marketing campaigns. He also has experience running trademark enforcement and policing programs, including for Intel, Twitter and The American Legion.
Eric also has significant international trademark experience including in the European Union and key Asian and Latin American markets. With this experience he has successfully defended multiple gaming, eSports and social media companies—both startups and established companies—in international trademark disputes allowing for their international expansion.
In the copyright arena, Eric has represented multiple clients in DMCA and CDA 230 disputes, and app store takedowns. He also advises games clients on copyright and right of publicity issues before launching a game. And he regularly represents startup and games clients in litigation when they face copyright infringement claims.
Regarded as a thought leader within his discipline, Eric is regularly quoted and has been published in leading national and legal publications including Law360, Bloomberg BNA, The Daily Journal and Corporate Counsel. He has also presented on trademark and legal ethics to organizations like Today’s General Counsel, Silicon Valley Intellectual Property Law Association and the Bar Association of San Francisco.
Additionally, Eric maintains an active pro bono practice, seeking out clients who are involved in supporting gender equality issues.