Will represents clients in a range of litigation matters in the technology and interactive entertainment industries. He is a member of the Video Game Bar Association.

Prior to joining Fenwick, Will was a litigation associate at a leading international law firm, where his practice focused on intellectual property and emerging issues in interactive entertainment.

While in law school, he served as the chair of the Student Animal Legal Defense Fund and on the Hinton Moot Court Board.

  • Prior Firm Experience
    • Led eight person associate and paralegal team in EU trademark lawsuit over a famous video game trademark in which the plaintiff sought over a billion dollars in damages
    • Drafted summary judgment brief seeking dismissal of a privacy class action alleging a multinational media company illegally shared data associated with children’s online video watching activity
    • Prepared expert witness for testimony and drafted cross examinations in an arbitration before a retired judge in a contract dispute between two telecommunications companies
    • Negotiated IP coexistence agreements, directed outside counsel and drafted social media contest polices while on secondment at a major video game publisher for four months
    • Crafted privacy policies and terms of service for a Latin American mobile game developer to be in compliance with U.S. and EU privacy regulations
    • Successfully petitioned the Office of the Pardon Attorney on behalf of a pro bono client, obtaining a 15 year early release via a clemency grant from President Barack Obama
  • Speaking Engagements
    • “California's New Privacy Law: Five Steps for Updating Your Privacy Practices,” Game Developers Conference, August 2020
    • “Loot Boxes, Regulation, Disclosures, and Censorship,” Goldman Sachs’ The Future of Esports and Video Games Conference, September 2019 (panelist)
    • “What GDPR Compliant Companies Need to Know About Complying with California’s New Privacy Law,” Gamescom VGBA EuroSummit, August 2019
    • “Influencers & the FTC Guidelines,” Video Game Bar Association Summit, May 2019
    • “Loot Boxes: Legal Pitfalls and Loopholes,” Game Developers Conference, March 2019
    • “Influencers and the FTC Guidelines,” Video Game Bar Association Summit, May 2018
    • “Social Media Influencers and Nontraditional Marketing: Legal Pitfalls and Loopholes,” Game Developers Conference, March 2018
    • “eSports: Business Nuances and Legal Challenges” Chicago Video Game Law Summit, June 2017
    • “Tips for Managing Legal Risk as a Growing Developer and Best Practices for Using Social Media and Other Non-traditional Marketing to Promote Your Game,” Gamkedo live-stream, May 2017
  • Publications
    • “Playing Around Hart and Keller’s Full-court Press: Designing a Federal Compulsory Licensing Regime for Rights of Publicity that Enables Developers and Compensates Rights Holders,” 37 Loyola Entertainment Law Review, 1:52-137, March 2017
    • “FTC Sues 1-800 Contacts Over Agreements Regarding Online Search Advertising,” 21 Distribution 1:3, March 2017
    • “Tweaking Toxic Torts: Using a Modified Market Share Approach to Better Address Environmental Externalities,” 2 The Circuit: Washington University Law Journal, 81-92, May 2012

Education & Admissions

J.D., with honors, University of Chicago

B.A., summa cum laude, Economics and Environmental Studies
Washington University in St. Louis

Admitted to practice in New York

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