Jeffrey H. Greene

Partner, Intellectual Property  

New York 212.430.2727


Jeffrey (Jeff) Greene focuses his practice on strategic foreign and domestic brand counseling and protection including the creation, development, expansion and management of global trademark portfolios, creative brand enforcement strategies, licensing of brand assets and advertising.

Jeff also advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, agreement/contract drafting, licensing and negotiation and transfer issues. He has extensive experience addressing all of these issues for both startups and established companies in a variety of industries, including financial services, technology, FinTech, life sciences, consumer products, retail and fashion.

Jeff is consistently ranked as a top trademark attorney. His awards and recognitions include:

  • World Trademark Review 1000: as being among the top trademark lawyers in New York, with clients and peers saying, “Jeff’s technical expertise makes him a world-class practitioner. You can have complete trust in his instincts. He is also remarkably responsive.” (2011-2019)
  • Managing Intellectual Property: named an “IP Star” (2014-2018)
  • The Legal 500: recognized for his work both in trademarks (non-contentious) and marketing and advertising (2010-2016)

Jeff is an active member of the International Trademark Association, where he currently serves on the U.S. Roundtables Project Team and the Leadership Development Committee. He previously served on the U.S. Programs Committee for the 2008 and 2010 INTA annual meetings, the Alternative Dispute Resolution Committee and co-chaired the Leadership Labs Subcommittee. He has also served on the Trademarks and Unfair Competition Committee of the Association of the Bar of the City of New York.

Prior to joining Fenwick & West, Jeff was a partner at an AmLaw 100 firm, where he chaired the Trademark, Copyright & Advertising Practice for many years and served as the vice chair of the Intellectual Property Department. During law school, Jeff was an articles editor for the Journal of International and Comparative Law.