Vejay Lalla

Industry Co-Chair, Digital Media and Entertainment, Consumer Technologies and Retail

Partner, Technology Transactions  

New York 212.430.2620


Vejay helps clients navigate the convergence of technology, advertising, media, e-commerce and entertainment, and advises on the potential impact for his clients from a commercial, intellectual property, regulatory and privacy standpoint.

He regularly advises venture-backed companies across numerous industries, including media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, artificial intelligence and machine learning, gaming, fashion, retail, beauty and consumer product companies during their entire life cycle. Particularly, he counsels companies on structuring, drafting and negotiating complex strategic technology and license agreements, including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.

Media and Entertainment Industry Experience

In addition to his startup practice, Vejay has deep industry knowledge in advertising, media and entertainment focusing on content distribution and licensing arrangements, and talent/influencer deals both in traditional media and digital distribution. He also advises clients on related commercial and regulatory issues, including FTC testimonials and endorsements, influencer disclosures, complex promotions, native advertising, programmatic and media tech transactions, behavioral targeting, rights of privacy and publicity, user- generated content, copyright and trademark.

Vejay regularly authors articles and is a frequent speaker at seminars on marketing, intellectual property and technology issues. He is a mentor or speaker at numerous incubators and accelerators in New York and Los Angeles, such asEmber, XRC Labs and Retail X Series.

Vejay has been recognized by The Legal 500 United States for his knowledge in the area of advertising and marketing and by Chambers USA: America’s Leading Lawyers for Business in the area of media and entertainment. In addition, he was honored in Best Lawyers for excellence in advertising law in 2019, the New York Metro Super Lawyers guide as a Rising Star from 2013 to 2015 and a Super Lawyer from 2016 to 2018.

Prior to joining Fenwick & West, Vejay was a partner at a leading advertising and marketing law firm. He also previously served as the director of business and legal affairs at Lifetime Television supporting the creative and television and film production units and worked as an associate at leading IP boutique firms in NYC.

Representative Matters 

  • Represented Panoramic, an enterprise SaaS company, in its $35M financing round
  • Represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital
  • Represented m ss ng p eces, a production and entertainment company, in its partnership with Baskin-Robbins and 22squared to create an alternate reality game based on Netflix’s “Stranger Things: Season 3”
  • Represented P&G Ventures, an internal startup studio within the Procter & Gamble Company, in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13
  • Represented Back to the Roots, a sustainable food and indoor garden kitchen kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality​​