Fenwick & West represented Cendyn Group LLC, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, in its acquisition of Guestfolio Communications, a leading CRM marketing platform for boutique hotels. Financial terms of the transaction were not disclosed.
The acquisition will allow Cendyn to offer an unprecedented ability for hoteliers to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth. More information on Cendyn’s acquisition of Guestfolio can be obtained from the company press release.
The Fenwick transaction team included corporate lawyers Scott Joachim, Allison Cooper and Shiva Mirzanian; technology transactions lawyers Stephen Gillespie and Justin Baumli; executive compensation and employee benefits lawyers Shawn Lampron and Elizabeth Chang; and tax lawyers Will Skinner and Ora Grinberg.