Fenwick Represents Intellimize in Acquisition by Webflow

Fenwick represented Intellimize, Inc., an experience optimization and personalization SaaS platform that uses AI to help marketing teams dynamically personalize website experiences across the entire buyer's journey, in its acquisition by Webflow, a web design and hosting platform.

The acquisition of Intellimize will allow Webflow to integrate AI to help their customers generate personalized and optimizable web pages for visitors on demand. More information can be obtained from Intellimize’s announcement.

The Fenwick transaction team included corporate partners Michael Brown, Victoria Lupu and Ari Haber and associates Riddhi Adhikari and Siobhan McGurk; technology transactions partner Joseph Schenck and associate Peter Hart; executive compensation and employee benefits partner Matt Cantor and associate Elizabeth Fu; and tax partner Mike Knobler and associate Alexis Maguina.