Fenwick & West represented Boomerang Commerce, Inc. in the sale of its retail analytics platform to Lowe’s Home Centers, LLC (NYSE: LOW), a FORTUNE®50 home improvement company.

The acquisition is designed to assist in modernizing and digitizing Lowe’s approach to pricing. More information about Lowe’s acquisition of the Boomerang Retail Analytics Platform can be obtained from the company announcement.

The Fenwick transaction team included corporate lawyers Alan Smith, Scott Behar, Thomas Kang, Samuel Fleuter and Alex Knight; executive compensation and employee benefits lawyers Matthew Cantor and Sarah Ghulamhussain; technology transactions lawyers Jonathan Millard, Joseph Schenck, Albert Tawil and Karen Graefin vom Hagen; and tax lawyers William Skinner and Timmoney Ng.

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