Fenwick Represents Sojern in Acquisition of VenueLytics

Fenwick is representing Sojern, a travel marketing platform, in its acquisition of VenueLytics, an integrated guest experience platform serving independent hotels, resorts, chains and casinos.

This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. With these additional features, Sojern will further help marketers find, attract, convert and engage travelers throughout their journey. The acquisition will also deepen Sojern’s hotel expertise in North America where VenueLytics has been focused. More information can be obtained from Sojern’s announcement.

The Fenwick transaction team included corporate partners Sam Angus and Scott Behar and associates Jeff Zhang, Min Ju Park, Christina Kwak, Brooke Longhurst and Philip Ewing; technology transactions partner Joseph Schenck and associate Andrew Martinez; executive compensation and employee benefits partner Shawn Lampron and associates Bryan Belok and Cynthia Yuan; privacy and security counsel Ana Razmazma and associate Mudasar Khan; and tax partner Mike Knobler and associate Daphny Lazarus.