Fenwick & West LLP represented Vizu Corporation, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness, in its acquisition by Nielsen Holdings N.V. (NYSE: NLSN).
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Financial terms of the transaction were not disclosed.
The Fenwick transaction team included corporate attorneys Dan Dorosin, Andrew Luh, Edgar Tirado, and Jie Zhou; executive compensation and employee benefits attorneys Shawn Lampron and Grace Chen; intellectual property attorneys Spencer Glende; and tax attorneys Ron Schrotenboer and Benjamin Davidson.