Fenwick Wins Preliminary Injunction for Lashify

Fenwick helped client Lashify win a preliminary injunction order in the Central District of California when U.S. District Judge George Wu granted their motion preventing Urban Dollz from using Lashify’s "BONDAGE" trademark on any of their artificial eyelashes and eye cosmetics. The Court’s order included a request that Lashify post a $90,000 bond, after the defendant requested a $10 million bond, another strong win for our client.

Courts do not grant preliminary injunctions often because they stop defendants’ business activities and can significantly impact defendants’ operations all at the outset of a case. They are an effective tool, however, to stop unfair and unlawful practices of a competitor early and without waiting for years for a resolution by a jury.

Fenwick represents Lashify, an award-winning beauty technology brand and inventor of the world’s first and only DIY lash extension system, in ongoing intellectual property and unfair competition litigation against Urban Dollz. In this matter, Lashify asserted trademark infringement, false advertising, unfair competition, and Lanham act claims against the defendant and filed a motion for preliminary injunction relating to the non-patent claims.

Litigation partner Saina Shamilov led the Fenwick team that included partners Bryan Kohm, Melanie Mayer, and Shannon Turner and associates Jon McMichael, Eric Menist and Su Li, who were also recognized among Law.com's Top Litigators of the Week for this victory. Read the full coverage on Law.com.