Fenwick technology transactions partner Vejay Lalla was quoted in a recent Business Insider article about venture capital firms that have started buying equity in social media influencers and digital creators.
"It's not surprising," Lalla said. "They really are not just talent anymore. They really are media companies and brands."
However, Lalla noted that VCs looking to invest in influencers may face unique challenges, including cutting ties when influencers make a mistake.
"It will be more difficult for venture capitalists to sort of claw back funds or protect themselves," he said.
The full article is available on Business Insider.