Fenwick litigation associate Will Bucher, a member of the firm’s games industry group, described how he turned his passion for gaming into a successful career path in a Q&A profile by Landslide, the American Bar Association’s intellectual property magazine.

Bucher, who is based in the firm’s New York office, shared how video games helped him navigate dyslexia at a young age. In law school and early in his career, he stayed focused on gaming law and that ultimately led him to Fenwick, which has one of the most active games practices among U.S. law firms.

When asked how he reached his goal, he said that he “made a point to clearly brand myself as a video game lawyer in every interaction. In group meetings, I introduced myself as the IP lawyer focusing on interactive entertainment. When asked about work, I would talk about the article I was writing or presentation I was preparing related to video games. When asked about my personal life, I’d discuss the most compelling game I’d played recently.”

Learn more about Bucher’s advice for new lawyers seeking to focus on a particular area of the law, and read the full article here.

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